market trends Archives

The Future of Consumer Behavior: Trends and Projections

By Arun Durairaj May 15, 2023Consumer Trends & Insights

Consumer behavior is a dynamic force influenced by psychology, culture, technology, and economics. To remain competitive, businesses must understand and anticipate the evolving preferences, attitudes, and values of consumers. Our…

Understanding Post-Pandemic Consumer Trends

By Arun Durairaj February 22, 2023Consumer Insights

The global pandemic brought about unprecedented changes in consumer behavior, reshaping the way people live, work, and shop. As we emerge from the pandemic, it's crucial for businesses to comprehend…

The Role of AI in Forecasting Consumer Trends

By Arun Durairaj February 12, 2023Innovation & Technology

In the age of digital transformation, businesses are constantly seeking innovative ways to stay ahead of the curve and anticipate consumer trends. One of the most potent tools at their…

The Impact of Data Analytics on Consumer Behavior

By Arun Durairaj January 2, 2020Data AnalyticsNo Comments

In today's data-driven world, the interplay between data analytics and consumer behavior has become a fascinating subject of study. With advancements in technology and the proliferation of data sources, businesses…