CONSUMER INSIGHTS FOR QUICKER DECISIONS
CONSUMER INSIGHTS FOR BOLDER DECISIONS
CONSUMER INSIGHTS FOR SUPERIOR DECISIONS
Brand Tracking Study
Measuring your brand with a brand-tracking study allows you to not only understand the commercial value of your brand but also to record changes and optimize your strategy to get the most from your brand.
You need to measure your brand regularly – this allows you to track key metrics over time and learn what’s driving any improvements.
Many companies run a brand tracking study quarterly, although if you’re running new advertising campaigns more regularly than this it’s a good idea to increase the frequency so you can see how they’re contributing to your brand.
Image Perception Study
Image Perception Surveys help you understand how your brand is perceived in the mind of customers, prospects, employees and other stakeholders. They paint a picture of the mental real estate your brand owns and how it is considered against competitive brands.
Image perception studies track how well consumers are accepting the ideas you try to associate with your brand. The ideas they associate with your brand help determine their affinity towards it.
Demand Potential Study
The determination of overall market potential is a pivotal input for a fact-based business case. Data crawling makes it possible to ascertain the overall potential of selected product categories – on Amazon, for example – with a very high degree of accuracy and validity, both on the basis of revenues and units sold. Thanks to this market transparency, providers can evaluate the actual level of market attractiveness very effectively.
Thanks to crawling data (e.g. on Amazon), we can determine the market shares of all competitors for selected product categories. On this basis, it’s possible not only to draw up and verify strategic goals (e.g a market share of at least 35% by 2025), but also to implement active performance management.
Customer Satisfaction Study
Conducting a customer satisfaction study is a good way to start measuring where you stand in terms of customer loyalty.
Satisfaction measures allow comparison over time and the assessment of sales and marketing departments. Customer satisfaction study allows the identification of the strengths and weaknesses of a company as perceived by customers, as well as the definition of the areas most highly valued by customers. Moreover, it allows a focus on improving the quality of services/products, expanding the product mix and tailoring the products to customers’ expectations.
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