Webworks DAT launches India’s first data-mining driven consumer insights
Webworks DAT, one of Chennai’s leading IT Companies, has announced the launch of StatScope – India’s first consumer insights using data mining techniques.
Buying behaviour is considered a critical role in marketing management by companies. Analysing accurate buying behaviour helps companies to adopt production plans and marketing effectively.
StatScope makes use of logical association and clustering algorithms to analyse and understand customer behaviours and characteristics.
At the launch of the new venture, Darshan Walawalkar, head of business and one of the two co-founders said, “We have worked in the IT industry since 2009 and have closely watched the customer research industry evolve at a rapid pace. The services we have now designed are so effective that they provide a strong foundation for strategic decision-making. Many of our long-term clients have already come on-board after seeing the value it has added to their businesses”.
“We are delighted to announce the launch of our new venture. With the data and market behaviour striving various businesses, we work closely with them to meet their requirement and help them analyse the ongoing market situation.” said Arun Durairajan, head of operations and also the other co-founder for StatScope.
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