StatScope – India’s first artificial intelligence based market analysis service launched
StatScope has launched India’s first locally built artificial intelligence (AI) based market analysis services.
Artificial intelligence can help market research experts dive into millions of words and offer an understanding of what customers think and StatScope AI can precisely determine what customers want and feel using robust analysis.
Traditional market research techniques have, although proven effective, are out of reach for small businesses due to high costs involved in the old processes such as interviews, surveys, focus groups and market reports.
Artificial intelligence (AI) has brought about a revolution of sorts by using algorithms developed with data from sources like social media and e-commerce giants, businesses can now scan huge amounts of market research information in far less time and at far less costs than traditional methods.
At the launch of the new venture, Darshan Walawalkar, head of business and one of the two co-founders said, “Although businesses are becoming more and more conscious of the importance of market research, the time and cost involved in the process is keeping them away from investing into such business processes. StatScope’s AI reduces time and cost both for our clients.”
“The AI based study will not just enhance the quality of analysis but will also help the clients uncover hidden facts while adding a new dimension to their approach to business” said Arun Durairajan, head of operations and also the other co-founder for StatScope.
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